Simone Pereira Hind (formerly Simone Ireland) became a casting assistant to Liz England at the age of 19, working in commercials and on iconic childrens’ TV series Press Gang. As a casting director she shared an office with Suzanne Smith and was fortunate to cast The Ride Down Mount Morgan for Arthur Miller. Simone moved into television working on Spender and then co-cast her first films with Mary Selway; Restoration and Circle of Friends.

Following this, Simone and her sister, Vanessa Pereira, formed Sister Act casting films, tv series, plays and commercials. Having taken a career break she now works with her associate, Anna Dawson, from her office in Summerhall.